There comes a time in every company’s life where it must fight for its life. If you find yourself running when you should be fighting, you need to ask yourself “If our company isn’t good enough to win, then do we need to exist at all?” – Ben Horowitz
I recently did a book review on Ben Horowitz’s book The Hard Thing About Hard Things. It is a great book with no shortage of gems of insight and wisdom, but there’s one that stuck with me in particular.
This lesson is actually from one of the shorter chapters in the book, titled “Lead Bullets”. (The chapter is actually available on Ben’s blog as a post here) The title is a reference to advice given to Ben when Netscape was going through a crisis with the release of a superior web server product from Microsoft. The advice came from Bull Turpin, responding to the plan Ben had put into place to deal with the thread.