“Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” – Theodore Roosevelt
Our understanding of failure has a long ways to progress as a culture and a society. This is one of the significant pieces of “Soft Technology” that we have yet to have a mature relationship with.
This is easy to see from the connotations associated with the word in the first place. There are not many more negative ways to describe a project or an individual, than as a failure. It implies that not only was there a lack of success, but that it was inherently doomed to not be successful because of some inherent lack. Somehow this word carries so much more weight than simply than to state that a person or project did not achieve it’s goals.