“What I tell founders is not to sweat the business model too much at first. The most important task at first is to build something people want. If you don’t do that, it won’t matter how clever your business model is.” – Paul Graham
There is no shortage of definitions and explanations for business models. Wikipedia defines it as “[describing] the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value).”. Steve Blank has developed a system of 9 boxes to help you capture a business model. As a starting entrepreneur you’ll probably have lots of conversations with partners, investors, and advisors around what your business model is going to be. Mostly you’ll do this because you’ll constantly be asked to explain what your business model is, but you probably won’t really understand why.